Charli XCX Stars in New Skims Campaign

The British pop star embraces 'Brat' summer in a series of evocative photos for Kim Kardashian's brand.

Charli XCX models Skims' new Cotton Rib and Cotton Fleece collections, set to launch on August 21.
The campaign, photographed by Petra Collins, features Charli in various outfits, including bralettes, boxers, and hoodies.
Fans and celebrities alike have praised the photoshoot, calling it 'iconic' and 'bratty.'
Charli emphasizes that Skims' ethos of comfort and style aligns with her album 'Brat.'
Kim Kardashian lauds Charli as a unique talent who perfectly represents the brand.