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Charli XCX Launches Three-Day Converse By You Customizer

Petra Collins’s campaign imagery underscores the Brat-era trompe-l'œil distress aesthetic fueling urgency for this three-day customization experience

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Overview

  • The Converse By You tool went live at 10 a.m. ET on August 5 and will remain open through August 7.
  • Fans can co-design Chuck Taylor All Stars from five Charli-approved colorways—Black, White, Brown Rice, Winter Sky and Bridal Rose.
  • Each pair features trompe-l'œil distress prints, burnished rubber foxing, discoloured laces, washed midsoles and Brat-era graphics.
  • A lock-and-key heel charm etched with “brat” adds a signature finishing touch to each customized sneaker.
  • Priced at $100, the collection runs large, and Converse advises ordering a half size down for the best fit.