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Charli XCX and Converse Launch Three-Day Custom Chuck Taylor Drop

Starting August 5, the three-day Converse By You drop lets fans personalize base colors, materials, prints, embroidery, charms on Chuck Taylor All Stars.

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Overview

  • The Charli XCX x Converse custom Chuck Taylor All Star collection launches exclusively on Converse.com on August 5 at 10 a.m. EST for a limited three-day run with each pair retailing at $100 USD.
  • The release offers a three-step design process that begins with choosing a base color and material, continues with selecting laces, patches and prints, and ends with personalized embroidery.
  • Each pair features distressed trompe-l’œil prints, printed rips and discoloration, wash effects on the laces, lyric-inspired heel charms and hidden outsole graphics.
  • Fans can choose from five artist-curated base hues—Black, White, Brown Rice, Winter Sky and Bridal Rose—that reflect shades from Charli XCX’s own closet.
  • Campaign visuals captured by photographer Petra Collins pair simple, striking imagery in a wet warehouse and snowy riverbank setting with the collection’s brutalist, monochrome style.