Overview

• ‘The Subway’ debuted at No. 1 on the U.K. Official Streaming chart, becoming Roan’s first streaming leader in Britain.
• The single also entered the illboBillboard Hot 100 at No. 3, marking the highest debut of her career.
• Tourism Saskatchewan reported a 1,700–1,800% surge in social-media mentions and nearly one million global impressions following the song’s release.
• Provincial officials and partners including Destination Canada and Captive Media launched themed activities and online content to capitalize on the spike in interest.
• Roan told Apple Music’s Zane Lowe that the track was inspired by her time hiding in Los Angeles, she’s vowed to perform in Saskatchewan one day, and she says a second album remains years away as she seeks stability to write.