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Chappell Roan’s ‘The Subway’ Release Fuels Saskatchewan Pride and Tourism Promotions

Opposition NDP figures have formally invited her to Saskatchewan as an act of solidarity against the province’s 2023 pronoun legislation

Chappell Roan, centre, performs "Pink Pony Club" during the 67th annual Grammy Awards on Sunday, Feb. 2, 2025, in Los Angeles. THE CANADIAN PRESS/AP-Chris Pizzello
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Overview

  • The studio version of “The Subway” officially dropped on July 31 and is now streaming worldwide.
  • Saskatchewan’s LGBTQ+ community and local pride groups have mobilized to lobby for Roan to perform a live show in the province.
  • Tourism Saskatchewan announced plans to produce promotional content inspired by Roan’s music to showcase the province’s landscapes and experiences.
  • Opposition NDP critic Nathaniel Teed sent a letter to Roan’s management this week inviting her visit to signal support for queer youth under the province’s contested pronoun law.
  • A Regina-based firm called Captive Media filmed the viral Saskatchewan teaser last week without Roan on site, using a rental van, drone shots and a red wig to mimic her signature look.