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yesterday

Chappell Roan’s ‘The Subway’ Release Drives Saskatchewan Tourism Plans and Performance Invites

The song’s homage to Saskatchewan has prompted tourism content and invitations for Roan to visit as communities rally against recent pronoun-restriction laws.

Chappell Roan, centre, performs "Pink Pony Club" during the 67th annual Grammy Awards on Sunday, Feb. 2, 2025, in Los Angeles. THE CANADIAN PRESS/AP-Chris Pizzello
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Overview

  • Roan officially released “The Subway” on July 31, more than a year after debuting it live at the 2024 Governors Ball.
  • Tourism Saskatchewan plans to produce song-inspired content exploring landscapes and experiences tied to Roan’s music.
  • LGBTQ+ organizations and leaders, including Saskatoon Pride co-chair Blake Tait and Prince Albert Pride chair Andromeda Eremondi, have invited Roan to perform live in the province.
  • Regina-based Captive Media produced the viral teaser video with a red wig, drone footage and a moving van under a tight timeline.
  • The single’s Saskatchewan lyric has taken on added significance in the context of the province’s 2023 legislation restricting youth use of chosen names and pronouns at school.