Overview

• Cryptic posters spotted across New York City feature Roan in wigs and bangs with a “Best Before August 1” bread clip hinting at the single’s release date.
• She shared a 30-second studio preview of “The Subway” on YouTube while her creative director dropped additional song snippets in Instagram stories.
• A new video teaser shows a moving truck bearing the license plate “THE SBWY” as Roan’s red curls blow past a Saskatchewan road sign and lyrics reveal a vow to relocate.
• The visual rollout caps Roan’s first music video shoot since August 2023, filmed in SoHo this month with Rapunzel-inspired wigs and cinematic hair-centric imagery.
• Fans who first heard “The Subway” live at festivals last summer have engaged in active decoding of each clue as anticipation builds toward August 1.