Overview

• In an Apple Music interview while on tour in Vienna, Roan said she “can’t wait to go” and intends to perform in Saskatchewan one day after name-checking it in her hit single “The Subway.”
• Following the July release, Tourism Saskatchewan recorded a 1,700% jump in social-media mentions and an 1,800% rise in interactions, generating nearly one million global impressions.
• The tourism board quickly published Roan-themed itineraries on its website, including a pairing playlist linking her songs to attractions like the Cypress Hills Dark Sky Preserve and Saskatoon’s Remai Modern.
• Premier Scott Moe and NDP MLA Nathaniel Teed publicly invited Roan to visit and perform in the province, emphasizing the cultural lift of her global spotlight.
• Officials caution that although online engagement and marketing efforts remain strong, it is still too early to confirm any increase in actual tourist arrivals.