Overview

• After “The Subway” was released, Google searches for Saskatchewan hit a two-year high and social media mentions jumped about 1,700% with provincial channels recording roughly 50,000 interactions and nearly one million global impressions.
• Tourism Saskatchewan responded by publishing Roan-inspired guides on its website matching her song titles to attractions such as the Cypress Hills Dark Sky Preserve and Manitou Beach’s Danceland Ballroom.
• CEO Jonathan Potts called the influx “a gift from heaven” and promoted Saskatchewan’s open spaces, sunshine and dark skies as a remedy for heartbreak.
• Premier Scott Moe’s office invited Roan to visit and perform in Saskatchewan, and NDP MLA Nathaniel Teed urged her agency to schedule a provincial show to uplift the LGBTQ community.
• Despite the track’s UK No.1 ranking, No.3 debut on the Billboard Hot 100 and status as Spotify’s top female song of 2025, Roan has told Vogue that she won’t release a sophomore album for several years.