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Channel 4’s Dispatches Uses AI Presenter in UK Television First

Channel 4 framed the reveal as a one-off experiment to question trust in AI-generated media.

Overview

  • The episode Will AI Take My Job? ended by disclosing that its on-screen host, named Aisha Gaban, was entirely AI-generated.
  • Channel 4 said the stunt complied with its editorial AI guidance and stressed it will not make a habit of using synthetic presenters.
  • The digital host was created by Seraphinne Vallora for Kalel Productions using prompts to produce a realistic on-camera performance.
  • A Channel 4 survey cited in the program reported 76% of UK business leaders already use AI for tasks once done by humans, with 41% saying recruitment has already slowed.
  • Viewers noted visual artifacts such as mouth blurring, and the broadcast fed into wider industry disputes over AI performers including the recent Tilly Norwood controversy.