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Channel 4 Releases ‘The Ibiza Final Boss: Untold,’ Tracing Jack Kay’s Viral Rise and Reckoning

The 20-minute film reveals the machinery behind his cash-in, from new management to a previously undisclosed daughter.

Overview

  • The documentary, now streaming on Channel 4, follows 26-year-old Jack Kay after an eight-second Ibiza clip turned him into the meme known as the Ibiza Final Boss.
  • It confirms his representation by Dave Reed of Neon Management, with Reed describing the media interest as beyond anything he has seen in two decades.
  • Kay discloses he has a young daughter in Newcastle and says his goal is to secure her future through short-term opportunities created by his sudden notoriety.
  • Coverage of the film shows Kay discussing money and spending, including a hint at earnings above £800,000 over six weeks, a £55,000 Range Rover purchase, and regular barbershop visits costing about £80 per week; the exact income figure is reported but not independently verified.
  • Reporting around the release highlights personal scrutiny of his family background and notes commercial moves such as Ibiza Final Boss merchandise and a reported five-figure boohooMAN deal, with separate tabloid claims of a forthcoming vodka line remaining unconfirmed.