Overview

• The documentary is now streaming on Channel 4’s catch-up service on September 24.
• The film examines Jack Kay’s rise after an eight-second Ibiza clip drew tens of millions of TikTok views.
• Cameras follow him from a Newcastle barber to Ibiza, showing merchandise sales and paid club appearances.
• Agent Dave Read of Neon Management says media interest in his client has surpassed anything he has seen in two decades.
• Kay discloses he has a young daughter and says he wants to secure her future, while tabloid reports point to brand deals including a claimed five-figure boohooMAN collaboration.