Channel 4 Plans Major Job Cuts Amid Advertising Slump

The broadcaster is shifting its focus to digital streaming as it faces the worst TV advertising downturn since the 2008 financial crisis.

Channel 4 plans to cut up to 200 jobs, marking its biggest round of layoffs in over 15 years, due to a severe downturn in traditional TV advertising.
The broadcaster is shifting its focus to digital streaming services as traditional TV channels face a challenging economic environment.
Despite growth in digital advertising revenues on its All4 streaming service, this has not compensated for the slump in traditional TV ads.
Channel 4's CEO, Alex Mahon, has described the current downturn as the worst since the financial crisis, referring to the industry's state as being in 'market shock' territory.
The broadcaster is also considering using its emergency £75m debt facility for the first time to bolster its finances.