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Channel 4 Names Priya Dogra Chief Executive, Starting March 2026

The Sky executive is hired to drive Channel 4’s digital-first strategy, greater IP ownership, a move into in-house production.

Overview

  • Priya Dogra will take up the CEO role in March 2026, with chief operating officer Jonathan Allan continuing as interim leader until the handover.
  • Dogra currently oversees advertising, data and new revenue at Sky and previously spent about 14–15 years at Warner Bros. Discovery in senior EMEA roles.
  • Channel 4 chair Geoff Cooper cited her commercial growth record, digital transformation experience, partnerships, programming strategy and production capability.
  • Her mandate aligns with Channel 4’s plan to become a public-service streamer by 2030, including in-house production enabled by the Media Act 2024 and a Creative Investment Fund to build IP.
  • The appointment concludes an eight-month search led with Spencer Stuart; finalists reported included Allan and Netflix’s Emma Lloyd, who withdrew, after the Financial Times first flagged Dogra as the frontrunner.