Overview

• Chanel staged the launch atop Jean-Georges Vongerichten’s Four Twenty Five, with guests spilling onto the Le Jardin Sur Madison rooftop overlooking the skyline.
• The Empire State Building glowed blue for one night to mark the debut, creating a citywide visual cue for the fragrance.
• Olivier Polge, the in-house perfumer behind L’Exclusif, welcomed attendees in an immersive scent room before a DJ set.
• Actors and musicians including Christopher Briney, Sean Kaufman, Teyana Taylor, Scott Eastwood, Evan Mock, Gabbriette, Miguel, Justine Skye and Faye Webster drew a notably young crowd.
• A surprise performance by Grammy winner Daniel Caesar capped the evening, as Chanel continues U.S. promotion of the scent that first debuted in August.