Chanel to Host Cruise 2024/25 Show in Marseille

The fashion event, set for May 2, 2024, continues Chanel's tradition of destination fashion shows and targets a younger, diversity-sensitive audience.

• Chanel has announced that its Cruise 2024/25 fashion show will be held in Marseille, France, a vibrant city on the Mediterranean coast.
• The fashion show is set to take place on Thursday, May 2, 2024.
• Chanel's choice of location continues its tradition of celebrating global culture through destination fashion shows, following previous shows in Les Baux-de-Provence, Monte-Carlo, and Los Angeles.
• The announcement suggests that Chanel is targeting a younger audience sensitive to diversity, as Marseille is a multicultural hub with historic links to North Africa.
• Other luxury brands, such as Louis Vuitton and Dior, have also announced their cruise shows for May and June, respectively, with locations to be revealed later.

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