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Chanel Stages New York Subway Métiers d’Art Show Under Matthieu Blazy

The underground spectacle signaled a craft-first, character-driven reset for the house’s direction.

Overview

  • Chanel transformed a decommissioned Bowery platform at 168 Bowery into a runway, running two presentations with models stepping off a real train and distributing a bespoke La Gazette.
  • Matthieu Blazy’s first Métiers d’Art centered on New York’s subway as an egalitarian stage, with character-led looks and pieces that showcased the maisons’ savoir-faire from Chanel’s 19M hub.
  • The celebrity-heavy front row included A$AP Rocky, Ayo Edebiri, Tilda Swinton, Kristen Stewart, Margaret Qualley, Jon Bon Jovi and more for the brand’s first New York show since 2018.
  • Chanel executives said the house is testing a new development structure with dedicated upstream teams and is reconsidering the cadence of producing 10 collections each year.
  • The company reiterated a commercial focus on the U.S. and, despite naming A$AP Rocky as an ambassador, said it has no plans to launch a dedicated menswear line.