Particle.news

Chanel Stages First Runway Shows in Australia

The twin replica presentations in Sydney signal a push to deepen Chanel’s Australian retail footprint by using client-focused theatre to drive boutique expansion.

Overview

  • Chanel presented two repeat shows of Matthieu Blazy’s Cruise 2026/27 at Barangaroo’s The Cutaway on Thursday, hosting about 1,300 attendees that included roughly 800 invited clients.
  • The Sydney run was a replica of the collection first shown in Biarritz in April, reproducing sets and looks to give local buyers an immediate chance to see pieces before they hit stores.
  • High-profile ambassadors and celebrities such as Nicole Kidman, Margot Robbie and Kylie Minogue led the front rows and entertainment, with Kylie performing a medley at the evening after-party introduced by Baz Luhrmann.
  • Chanel foregrounded local casting by including five Indigenous Australian models in the lineup, a move industry voices called a notable step for First Nations visibility on an international runway.
  • The presentations coincided with a stepped-up retail push in Australia, including a new Market Street flagship in Sydney, a Melbourne refurbishment, a Chatswood pop-up and executive statements framing Sydney as a multi-year priority for the brand.