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Chanel Stages First-Ever Runway Shows in Sydney

The replicated Cruise 2026/27 presentations signal a deliberate push to expand Chanel’s retail presence in Australia by engaging local clients and talent.

Overview

  • Chanel held two replicated presentations of Matthieu Blazy’s Cruise 2026/27 collection at The Cutaway in Barangaroo on Thursday, November 5, 2026, marking the brand’s first runway events on Australian soil.
  • The shows followed the Biarritz debut and were split into client and editorial/celebrity presentations to re‑expose the collection to local buyers and press.
  • High‑profile Australian and international figures including Kylie Minogue, Nicole Kidman, Margot Robbie, Baz Luhrmann and Cathy Freeman attended, and Chanel staged private pre‑show hospitality at The Hermitage and an after‑party featuring a Kylie performance.
  • Chanel’s Sydney cast included five Indigenous Australian models, a visible effort at First Nations representation that company partners and local creatives described as a meaningful local engagement.
  • The runway presentations coincided with the opening of a new two‑storey Sydney flagship and a planned Melbourne boutique refurbishment, reflecting a wider strategy to raise boutique standards and grow Chanel’s business in Australia.