Chanel Showcases Cruise 2025 Collection in Hong Kong Amid Creative Director Transition

The luxury brand's latest collection was presented at the Hong Kong Design Institute, highlighting its commitment to the Asian market despite economic challenges.

• The Cruise 2025 collection, designed by Virginie Viard before her departure, features coastal-inspired fashion with sea motifs and classic tweed.
• Chanel's event in Hong Kong included runway shows, panel discussions, and a film that celebrated the city's vibrant culture and the brand's cinematic connections.
• Prominent figures like Penélope Cruz, G-Dragon, and local celebrities attended the showcase, reinforcing Chanel's global appeal.
• Chanel is focusing on expanding its presence in Asia, especially in China, as part of its strategy to counteract a luxury market slowdown.
• The brand continues to operate without a new creative director, with upcoming collections to be managed by its in-house team.

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