Overview

• The Cruise 2025 collection, designed by Virginie Viard before her departure, features coastal-inspired fashion with sea motifs and classic tweed.
• Chanel's event in Hong Kong included runway shows, panel discussions, and a film that celebrated the city's vibrant culture and the brand's cinematic connections.
• Prominent figures like Penélope Cruz, G-Dragon, and local celebrities attended the showcase, reinforcing Chanel's global appeal.
• Chanel is focusing on expanding its presence in Asia, especially in China, as part of its strategy to counteract a luxury market slowdown.
• The brand continues to operate without a new creative director, with upcoming collections to be managed by its in-house team.