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Chanel Restages Cruise 2026 at Singapore’s Raffles Hotel for Market Launch

The reprise anchors a targeted retail push to convert runway attention into boutique sales in a priority Southeast Asian market.

Overview

  • The show re-presented the Lake Como–unveiled Cruise 2026 collection at Raffles Hotel, timed to coincide with its arrival in local boutiques.
  • Looks were created by Chanel’s studio team in what was presented as the final collection before Matthieu Blazy’s creative leadership.
  • Bruno Pavlovsky said the lineup was restyled for the city as “Como with some twists,” framing the event within a city-by-city activation strategy with New York planned next.
  • Singapore’s importance was underscored by market data citing more than 242,000 millionaires and a forecast that luxury sales will grow 7% to S$13.9 billion in 2025, alongside Chanel’s three boutiques and a new shoe store on Orchard Road.
  • About 500 guests attended, including Tilda Swinton, Liu Wen, Stefanie Sun and JJ Lin, with post-show performances by Raye, Rio Sidik and a DJ set from Nicolette.