Chanel Opens First U.S. Flagship for Watches and Jewelry on New York's Fifth Avenue

The luxury brand's new boutique, designed by Peter Marino, showcases exclusive collections and custom services, marking a significant expansion in the U.S. market.

• Chanel's first U.S. flagship dedicated to watches and fine jewelry opens on Fifth Avenue, New York, featuring a design inspired by its Parisian counterpart at 18 Place Vendôme.
• The boutique's interior and exterior design reflect Coco Chanel's legacy, incorporating elements like black and gold lacquer paneling, rock crystal, and custom art curated by Chanel and Peter Marino.
• Exclusive high jewelry collections, including 'Eternal N°5' and 'Lion Solaire de Chanel', are launched to mark the opening, alongside a custom engraving service for the Coco Crush collection.
• The store offers a 360 immersive experience for clients to connect with Chanel's Fine Jewelry Creation Studio in Paris, enhancing the luxury buying experience.
• Chanel's strong performance in the U.S. watch and fine jewelry market is highlighted, with the brand doubling its business from 2019 to 2022.

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