Overview
- Chanel announced the appointment on Dec. 11 via the official Chanel Beauty Instagram account.
- Chanel described the move as reaffirming its aim to reflect the spirit of the times by collaborating with talents who reinvent creative codes.
- Jung Kook said the role resonates with his pursuit of new challenges and praised Chanel for honoring timeless heritage while embracing modernity.
- No campaign creative, product tie-ins, or launch timelines were disclosed in the initial announcement.
- Coverage highlighted Jung Kook’s global profile and prior Calvin Klein tie, and fans responded enthusiastically on social media.