Overview
- Chanel confirmed A$AP Rocky as its newest ambassador on Nov. 29, with artistic director Matthieu Blazy praising his talent, curiosity, and kindness.
- Rocky voiced enthusiasm for collaborating with Blazy, calling his imagination forward-pushing and saying he is excited to see him at Chanel.
- A three-minute short directed by Michel Gondry starring Rocky and Margaret Qualley was released Nov. 30 as part of the announcement.
- The film, scored by Le Motel, was shot in New York City—including outside Astor Place—and features a proposal scene staged for the camera.
- Chanel says the short teases the Métiers d’Art 2026 show, with the full video and show scheduled to debut Dec. 2 at 8 p.m. ET on chanel.com.