Overview
- Chanel confirmed the appointment on Nov. 29, with artistic director Matthieu Blazy citing Rocky’s talent, curiosity and creativity in an official statement.
- A three‑minute teaser film by Michel Gondry starring A$AP Rocky and Margaret Qualley was released Nov. 30, shot on location in New York in late October.
- The short serves as the lead‑in to Chanel’s Métiers d’Art 2026 presentation, which is set to debut online Dec. 2 at 8 p.m. ET and be staged in New York.
- Rocky publicly acknowledged the role on Instagram, aligning with Chanel’s rollout across TikTok and Instagram for younger audiences.
- Business of Fashion notes the move fits Chanel’s broader strategy of engaging influential male figures from hip‑hop and culture, with Blazy previously working with Rocky during his Bottega Veneta tenure.