Overview

• Chanel invested 50 million to 80 million euros to establish Nevold as an independent B2B platform under the leadership of Sophie Brocart, who joined in January 2025.
• The hub gathers end-of-life textiles, unsold stock and manufacturing offcuts to create hybrid components blending recycled and virgin fibers.
• Early outputs include blended threads in tweeds and recycled leather reinforcements now used in 30% of Chanel handbags and 50% of its shoes, with offerings already extended to partners like Decathlon.
• Nevold consolidates operations from L’Atelier des Matières, Filatures du Parc and Authentic Material and aims to launch three to five new recycling projects annually over a ten-year timeframe.
• The platform plans to adapt its recycled materials for automotive and aviation sectors and will introduce a digital product passport to ensure full material traceability.