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Chanel Elevates Gracie Abrams With Coco Crush Relaunch at Château Marmont

The starry Chateau Marmont dinner anchors Chanel’s refreshed Coco Crush push ahead of a Jan. 13 campaign film reveal.

Overview

  • Newly appointed fine-jewelry ambassador Gracie Abrams led the Los Angeles celebration as the face of Chanel’s Coco Crush line.
  • Lily Allen delivered a surprise piano-side set, performing songs from her album West End Girl for the intimate dinner crowd.
  • Chanel installed a Sunset Boulevard billboard of Abrams and outfitted the hotel with campaign set pieces, including neon signage, a Chanel-plate convertible, and curated rooms.
  • Heated Rivalry breakout Connor Storrie drew constant selfie requests, while Tessa Thompson toasted Abrams and introduced Allen’s performance.
  • Chanel scheduled the Hike & Seek film for Jan. 13 featuring Abrams, Jennie, and Mona Tougaard, as the refreshed collection adds a choker, two-tone earrings, pavé bracelets, and a sculptural cuff.