Overview
- On January 7 in Los Angeles, Chanel staged an immersive dinner at the Château Marmont to celebrate its Coco Crush fine-jewelry line and spotlight newly named ambassador Gracie Abrams.
- The campaign film, titled “Hike & Seek,” was shot at the hotel and features Abrams alongside Jennie Kim, Mona Tougaard and Akon Changkou, with a public reveal set for January 13.
- Lily Allen performed a surprise piano-side set, premiering three tracks from her new album West End Girl and delivering fan favorite “Madeline.”
- Celebrities—including Tessa Thompson, Keri Russell, Dakota Fanning and breakout Heated Rivalry actor Connor Storrie—moved through campaign-style activations such as a CH4NEL-plated vintage car, hotel check-in with engraved keys, a numerologist and a Champagne tower.
- Marking a refresh a decade after launch, Coco Crush now includes pieces like a choker, a short necklace, two-tone earrings, pavé bracelets and a sculptural cuff.