Chanel Acquires 25% Stake in Swiss Watchmaker MB&F

The French luxury brand aims to bolster high-end watchmaking expertise while ensuring MB&F's independence.

Maximilian Büsser retains majority ownership of MB&F with 60% of shares.
Chanel's strategic investment aligns with its long-term goals in haute horlogerie.
MB&F will maintain its creative and independent path under current leadership.
The partnership provides MB&F access to Chanel's extensive network and resources.
MB&F, known for its avant-garde timepieces, celebrates its 20th anniversary next year.