Overview
- JioHotstar announced the film will stream exclusively from Friday, July 17, with the platform sharing a trailer and promotional copy.
- The Vivek Soni–directed drama stars Ananya Panday and Lakshya and is produced by Karan Johar, Adar Poonawalla, Apoorva Mehta, Somen Mishra and Marijke deSouza under Dharma Productions.
- Critics gave the film broadly decent reviews but it underperformed at the box office, with published gross figures varying between about Rs 27.78 crore and roughly Rs 30 crore.
- Both lead actors and the platform are actively promoting the OTT launch, with cast statements and social posts positioning the film as a cosy date-night watch.
- The move follows a growing pattern of Indian releases shifting to exclusive streaming windows and could give the film a second life if JioHotstar viewership lifts its reach beyond cinemas.