Particle.news
Download on the App Store

Champions League Rights Auction Splits Live Games Into Four Packages as Streamers Circle

UEFA is seeking roughly a 10% revenue lift with a new worldwide top‑game slot starting in 2027.

Overview

  • Bids are due on November 18, with allocation decisions expected early next year, according to tender documents reported by multiple outlets.
  • The sale, led by US agency Relevent for UEFA/EFC joint venture UC3, launches simultaneously in the UK, Germany, Italy, Spain and France for the 2027/28–2030/31 cycles.
  • Four live-rights packages include a newly created global top‑game pick, raising the prospect that viewers may need up to four subscriptions to see every match, dpa reports.
  • Netflix, Apple TV and Disney+ are among platforms said to be exploring offers alongside incumbents such as DAZN and Amazon, with Netflix’s interest in men’s rights reported by The Times.
  • Free-to-air access is expected to remain limited to the final and highlights, current deals run through 2026/27, and German public broadcaster ARD reportedly did not receive tender documents.