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Champions League Rights Auction Launches With Four Packages and a Global ‘Top Match’

The redesigned tender aims to lift payouts by courting global streamers, risking higher viewer costs.

Overview

  • UC3 appointed US agency Relevent to run the sale after ending its long partnership with Team.
  • The tender covers the 2027/28–2030/31 cycle and was launched simultaneously in the UK, Germany, Italy, Spain and France.
  • Rights are split into four live packages, including a new worldwide top‑match slot, which could force fans to hold up to four subscriptions to see every game.
  • Bids are due on 18 November, with Netflix, Apple TV and Disney+ reported to be exploring offers alongside DAZN and Amazon.
  • In Germany, DAZN and Amazon retain live rights through 2026/27, ZDF is limited to midweek summaries and the final, and ARD is reportedly without tender documents.