Champagne Sales Drop by 9.2% in 2024 Amid Global Economic Struggles

Economic uncertainty, inflation, and geopolitical tensions have significantly impacted consumer demand for champagne, both domestically and internationally.

• French champagne sales fell to 271.4 million bottles in 2024, a 9.2% decline from the previous year, according to Comité Champagne.
• Domestic sales in France decreased by 7.2%, totaling 118.2 million bottles, as the country faced political instability and economic stagnation.
• Exports dropped by 10.8% to 153.2 million bottles, though international markets still accounted for 56.4% of total sales.
• Comité Champagne's Vice President, Maxime Toubart, described champagne as a 'barometer for consumer sentiment,' reflecting global challenges like inflation and geopolitical conflicts.
• The Champagne region's strict production regulations, including hand-harvesting of grapes, underscore the unique nature of the product despite declining demand.

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