Chamber Approves Law Letting Consumers Convert or Sell Loyalty Points

Overview

• The Chamber of Deputies approved the bill on August 13, 2026, creating two regulatory regimes for loyalty programs: those with official liquidity that must offer conversion to reais and those without liquidity that must allow free sale or transfer of points.
• Programs that sell points to customers will be required to make conversion into money effectively available through an independent operator, though the law does not set a fixed per-point price.
• The text forbids administrators of non‑liquidity programs from blocking, suspending or closing accounts or denying tickets and benefits solely because a user lawfully sold or transferred points.
• The bill limits mandatory biometric identification in programs without official liquidity and allows proportional fraud-prevention measures, while the federal government advised voting against the measure citing risks to program liquidity.
• The approved draft now goes to the Federal Senate where technical details — operator qualifications, oversight, implementation timelines and valuation rules — are likely to be negotiated and where industry and consumer groups can press changes.