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Challengers Surge as Chinese EV Leaders See July Sales Dip

China’s warning over deep EV discounts highlights regulators’ concern following price cuts that helped domestic brands outpace incumbents in July deliveries.

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Overview

  • BYD’s July deliveries fell to 341,030 units from 377,628 in June, marking its first monthly decline this year and putting its 5.5 million annual target under pressure.
  • Li Auto and Nio posted sharp month-over-month drops with July shipments at 30,731 and 21,017 units, respectively, extending their delivery slowdowns.
  • Xpeng, Xiaomi, Leapmotor and Aito each achieved record or month-over-month growth in July, delivering 36,717, over 30,000, 50,129 and 40,753 vehicles.
  • Chinese authorities have pledged to crack down on heavy discounts after BYD’s May price cuts ignited a fierce EV price war across the sector.
  • Tesla’s Shanghai factory and European registrations contracted again in July, and Volvo extended a five-month global sales downturn with a 14 percent year-on-year decline.