Overview
- A24 released a staged Zoom-style “internal marketing meeting” video that Timothée Chalamet also posted to his Instagram.
- The clip has drawn roughly 100,000 views on A24’s YouTube and nearly 10 million on Chalamet’s Instagram.
- Chalamet plays an overbearing star pitching absurd ideas—an orange brand identity, Wheaties boxes, an orange Statue of Liberty, and blimps dropping ping-pong balls—while nodding to his SAG Awards speech via a desktop background gag.
- Out-of-context snippets initially fooled some viewers before fuller context spurred memes and widespread praise for the performance.
- The campaign expanded beyond social platforms with a SoHo pop-up activation featuring the orange, ping-pong–ball visual motif.