Overview

• Cash App confirmed its first partnership with Timothée Chalamet, marking the actor’s debut collaboration with a financial platform.
• The two-minute spot titled “Heirloom,” directed by Aidan Zamiri and written by Elijah Bynum, unfolds in a remote produce shop where only ancient forms of payment are accepted.
• The ad is now live online and screening nationwide in U.S. theaters before Superman and The Fantastic Four: First Steps.
• Cash App is running out-of-home displays in New York City and Los Angeles to expand the campaign’s reach outside cinemas.
• Limited-edition Cash App Card stamps designed by Chalamet will be released in the coming months to engage users further.