Overview
- On Friday, major chains confirmed time-limited promotions: McDonald’s is offering a free Double Cheeseburger with a $1+ in‑app purchase, Burger King’s Royal Perks has a free bacon cheeseburger with a $3+ purchase, Smashburger is selling single burgers for $1 to loyalty members, and Five Guys is running a BOGO with code BOGOBURGER.
- Most offers require customers to use a restaurant app or join a loyalty program and often carry conditions such as minimum purchases, single-use limits and location participation rules.
- Regional and franchise operators are running market-specific variations, including Texas Dairy Queen’s app-only free Hungr‑Buster with a $1 purchase and Houston-area independent promotions that add local donation tie‑ins.
- Delivery platforms are amplifying the holiday by featuring partner deals and fee waivers, with Grubhub promoting chain-specific offers and reduced delivery or service fees for qualifying orders.
- National Cheeseburger Day is an informal annual observance that restaurants use to drive app sign-ups, repeat visits and social-media attention, a strategy that combines steep short-term discounts with longer-term loyalty enrollment.