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CFL Commissioner Wraps Up Listening Tour, Eyes Digital Overhaul and Expansion Talks

Fan demand for a modern league website has emerged as a top priority for the new leadership

Stewart Johnston, CFL Commissioner, right, and Wade Miller, president and CEO of the Winnipeg Blue Bombers, talks with Winnipeg Blue Bomber fans at a "tail gate party" area prior to the Blue Bombers and Edmonton Elks game in Winnipeg, Thursday, June 26, 2025.
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Overview

  • Stewart Johnston is wrapping up his 100-day, nine-city listening tour with final stops scheduled in Calgary and Edmonton.
  • Fans praised the league’s strong Canadiana identity, rising Canadian stars and the refreshed look of TSN broadcasts.
  • Television ratings climbed 9.9% over the first four weeks of the 2025 season, underscoring broadcast growth.
  • The inaugural Stampede Bowl in Calgary will offer game tickets bundled with Calgary Stampede admission, feature a championship trophy and showcase live musical performances.
  • Johnston plans to act on feedback to modernize the CFL website, explore a potential tenth franchise and boost youth engagement.