Overview
- PETA activists disrupted the COS Spring 2027 show at NYFW, walking the runway with signs and chants about wool during the event on Sunday and security escorted the demonstrators out.
- CFDA president and CEO Steven Kolb moved onto the runway and physically restrained multiple protesters, actions later described in video and eyewitness accounts.
- Kolb issued a public apology saying he "reacted inappropriately" and should have let security handle the situation.
- Protesters said they reported the incident to a local police precinct, are considering criminal charges, and one campaigner was reported to have sought urgent care after the encounter.
- The protest followed a PETA Asia investigation alleging abuse at a South African wool farm that the group says links into H&M Group's supply chain, raising legal and reputational questions for CFDA, COS, and H&M as authorities and companies respond.