Cetaphil's Super Bowl Ad Leverages Taylor Swift and Travis Kelce's Popularity

The skincare brand's commercial aims to bridge the gap between NFL fans and Swifties, capitalizing on the couple's influence.

Cetaphil's Super Bowl commercial, titled 'Game Time Glow,' features a father and daughter bonding over football, inspired by Taylor Swift's frequent attendance at Kansas City Chiefs games.
The ad cleverly incorporates 'Taylor Swift Effect,' showcasing how Swift's presence at NFL games has increased viewership among pre-teens and teens, particularly girls.
Swift's relationship with Travis Kelce and her influence on NFL viewership is highlighted without directly using their names, employing symbols like friendship bracelets and the number 13.
The commercial is filled with 50 easter eggs for Swifties, including references to Swift's 'Reputation' era and 'Red' album.
NFL viewership among girls age 12 to 17 has surged by 53% since Swift began attending games, with a significant increase in ticket sales and online searches for Chiefs games.