Cetaphil Resolves Dispute with TikTok Creator Over Super Bowl Ad

After accusations of idea theft, skincare brand Cetaphil reaches an agreement with TikTok user Sharon Mbabazi, acknowledging her influence on their Super Bowl commercial.

TikTok user Sharon Mbabazi and her stepfather accused Cetaphil of using their viral video concept in a Super Bowl ad without credit.
Cetaphil's ad, which aired during the 2024 Super Bowl, featured a father and daughter bonding over football, mirroring Mbabazi's content.
Mbabazi's videos, which gained millions of views, showed her stepfather sharing football stats influenced by Taylor Swift, sparking their viral success.
After public outcry, Cetaphil reached out to Mbabazi and her stepfather, acknowledging their videos' influence and resolving the dispute amicably.
The controversy highlighted the importance of crediting original content creators in advertising campaigns.