Overview

• TikTok user Sharon Mbabazi and her stepfather accused Cetaphil of using their viral video concept in a Super Bowl ad without credit.
• Cetaphil's ad, which aired during the 2024 Super Bowl, featured a father and daughter bonding over football, mirroring Mbabazi's content.
• Mbabazi's videos, which gained millions of views, showed her stepfather sharing football stats influenced by Taylor Swift, sparking their viral success.
• After public outcry, Cetaphil reached out to Mbabazi and her stepfather, acknowledging their videos' influence and resolving the dispute amicably.
• The controversy highlighted the importance of crediting original content creators in advertising campaigns.