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CES 2026 Pre-Show Confirms AI-First Push From Samsung, Nvidia and LG

Set schedules plus detailed product lists signal an on‑device AI push, with analysts cautioning about inflated expectations.

Overview

  • Samsung’s ‘First Look’ is set for Jan. 4 at 10 p.m. ET from The Wynn in Las Vegas, with DX chief TM Roh keynoting and a newly built standalone exhibit highlighting its AI message.
  • Samsung will show an expanded Micro RGB TV range from 55 to 115 inches and new Bespoke AI appliances, including the Air Dresser, Laundry Combo, WindFree Pro air conditioner and Jet Bot Steam Ultra vacuum.
  • Nvidia CEO Jensen Huang will deliver a 90‑minute keynote on Jan. 5 at 4 p.m. ET, alongside a Fontainebleau showcase featuring more than 20 demos spanning AI, robotics, simulation, gaming and content creation.
  • LG’s Jan. 5 press event (11 a.m. ET) will feature its first Micro RGB TVs in 100‑, 86‑ and 75‑inch sizes, a Gallery TV line, a humanoid home‑automation robot called CLOiD and new audio gear.
  • Coverage points to a CES dominated by AI‑powered devices across TVs, appliances, PCs, vehicles and wearables, with experts warning about AI‑washing, higher chip and memory costs and reduced participation by some Chinese vendors due to trade tensions.