Overview

• The confirmed multi-year partnership names CeraVe the NBA’s first official skincare and haircare partner.
• CeraVe will activate at the Emirates NBA Cup, NBA All-Star and NBA Summer League, with in-arena presence and retail integrations to drive sampling.
• Digital plans include original player-and-dermatologist content on NBA channels and product integration in NBA 2K26.
• A community initiative called Care For All will run through Jr. NBA clinics to provide skin-health education, dermatology screenings and product samples for families.
• The effort builds on CeraVe’s “Head of CeraVe” campaign featuring Anthony Davis and will tap online hoops culture, with WWD reporting a first brand partnership for the @NBACentel account.