Overview

• The partnership includes on-site activations at the Emirates NBA Cup, NBA All-Star and NBA Summer League during the 2025–26 season.
• CeraVe will integrate into NBA 2K26 and create social-first content that pairs NBA players with dermatologists for educational entertainment.
• A Jr. NBA “Care For All” initiative will provide families with dermatology screenings, skin health education and product sampling at clinics nationwide.
• The agreement expands the brand’s prior “Head of CeraVe” campaign with Anthony Davis into league-wide marketing across NBA platforms and events.
• Activation plans target younger, male and diverse audiences with visibility across social, in-arena and retail, including a collaboration with parody account @NBACentel.