CeraVe Launches Haircare Line with SNL Collaboration and Celebrity Endorsements

The skincare brand debuts anti-dandruff and hydrating shampoos with a campaign blending humor, cultural relevance, and social-first marketing.

CeraVe has expanded into the haircare market with anti-dandruff and gentle hydrating shampoos and conditioners developed with dermatologists.
The campaign features a parody commercial with SNL stars Bowen Yang and Sarah Sherman as members of a fictional heavy metal band, highlighting the products' benefits in a humorous way.
Celebrity ambassadors, including NBA star Anthony Davis, TikTok influencer-turned-Broadway performer Charli D’Amelio, and UConn basketball player Paige Bueckers, promote the brand while sharing their personal scalp care experiences.
The campaign is tied to Saturday Night Live's 50th anniversary special, where the parody ad will debut, marking a cultural moment for CeraVe's marketing efforts.
CeraVe's multi-phase campaign includes influencer partnerships, social media engagement, and a contest encouraging consumers to share their scalp stories for a chance to win prizes, emphasizing the brand's commitment to destigmatizing dandruff.