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Centre Plans 26% Boost to Print Ad Rates, Signals Broader Media Overhaul

Notification is expected after mid-November, with TRP and radio changes still moving through consultations.

Overview

  • Unnamed government sources say print advertisement rates will rise by about 26%, with the formal notice slated after November 15 in line with the Bihar election timeline.
  • Information and Broadcasting Minister Ashwini Vaishnaw said the government will support conventional media during the digital transition and confirmed work on new TRP guidelines.
  • The first consultation on TRP rules is complete and a second paper is due soon, and officials are reviewing television ad packages to address rating distortions.
  • The ministry is working to ease regulatory burdens in the radio sector and is considering DTH adjustments to expand reach and improve the cost structure for free-to-air services.
  • Integration of RNI, CBC, and PIB is being explored to streamline communication functions, and a fact-checking chatbot plus video-authenticity tools are in development to counter misinformation.