Overview
- Rural Development Minister Shivraj Singh Chouhan unveiled the campaign at Sushma Swaraj Bhawan in New Delhi with Women and Child Development Minister Annapurna Devi.
- The initiative, organised by DAY-NRLM, will run nationwide across all states and union territories until December 23, 2025.
- An inter-ministerial joint advisory signed by 11 ministries commits to a whole-of-government response to gender discrimination and violence.
- A tripartite Letter of Intent among the Women and Child Development, Law and Justice, and Rural Development ministries will advance model Violence-Free Villages.
- The programme leverages the SHG network to expand women’s access to assets, credit, skills and markets, with officials citing over two crore 'Lakhpati Didis.'