Overview

• Central Co-op will fully roll out a cashback-style rewards system across all UK stores starting June 2025, replacing its member-pricing discounts.
• Members will earn cashback stored in a digital wallet through a revamped app, offering greater flexibility and transparency in reward usage.
• The upgraded app will feature interactive games and activities, allowing members to earn additional rewards and enhance engagement.
• Electronic shelf labels will display both product prices and cashback reward amounts, providing real-time clarity for shoppers.
• The initiative follows a successful trial in five stores and reflects feedback from 20,000 customers who preferred instant rewards over traditional discounts.