Celsius Acquires Alani Nu in $1.8 Billion Deal to Expand Energy Drink Market Share

The acquisition combines two fast-growing brands, aiming to boost sales to $2 billion and strengthen Celsius' position in the functional beverage market.

Celsius Holdings will acquire Alani Nu for $1.8 billion in a cash-and-stock transaction, with the deal expected to close in Q2 2025.
The acquisition includes $150 million in tax benefits, reducing the net purchase price to $1.65 billion, and offers a $25 million earn-out tied to performance in 2025.
Celsius aims to leverage Alani Nu’s popularity with Gen Z and millennial consumers to grow its market share from 11% to 16% in the $23 billion U.S. energy drink sector.
Celsius reported Q4 2024 revenue of $332.2 million, beating analyst expectations, despite a 4.4% year-over-year decline, and saw its stock surge over 30% following the announcement.
The combined company is projected to generate $2 billion in annual sales, with Celsius planning to expand Alani Nu’s distribution and capitalize on demand for zero-sugar, wellness-focused beverages.